Branding is not something focused on customers alone- it’s an exclusive concept that considers employees and all other stakeholders of your company. While it’s easy for many of us to forget about the workplace when talking about branding, the overlooked truth is that your branding starts from your office space. Traditionally, branding your workspace takes a lot of professional planning and designing that should be apt for the nature of your business, which is both costly and complicated.
Serviced offices have become a go-to office space option for various beneficial reasons, with cost-effectiveness and professionalism being two of them. Besides these, with the advancement of serviced office concepts, they are proving to be a great choice to display your unique brand identity. This article lists three effective ways serviced office space can reveal your brand identity and make a brand statement to whoever visits your workspace.
Creates a good impression
The impression your clients, employees, and other stakeholders get from your workspace goes a long way in what they think about your brand. Be it from having a warm interior, colours used, office layout, amenities and general hygiene practices you’ll follow, it all makes a significant impact on the first impression anybody who visits your workspace will have.
A professional and advanced serviced business centre considers the highest workspace design philosophies for its workspace solutions. They are also conveniently located in central business hubs with high-quality infrastructure, making commuting a breeze for anybody who would like to visit your workspace. Moreover, as serviced offices give your business a prestigious address located in some of the major business hubs or cities, they also allow your workspace to display a reputed and well-established brand image and identity among your stakeholders.
Follows professional standards
Another competent way serviced offices can display your unique brand identity when compared to a conventional office, is by following professional standards in almost all aspects of their workspace solutions and related services.
Serviced offices feature many value-adding services and amenities that can enhance the professional outlook of your workspace. For example, many leading serviced offices in Dubai have a separate phone and mail management service for their tenants as a value-adding service. So even if you’re a startup business, you can still give customers and employees a professional brand identity through these services.
Some serviced offices also have a fully-equipped reception that can welcome visitors to your office in a professional manner, providing a warming impression of your brand.
Uplifts visitor experience
Serviced offices also include facilities like breakout rooms, conference and meeting rooms, fully-equipped kitchens and coffee or tea making machines- of which some are subject to a pay-as-you-use basis. All these facilities give a unique and attractive experience to your employees, partners, or shareholders who visit your workspace.
For example, suppose you hold a meeting or training program at a serviced office, the participants quickly get access to these facilities, giving them a unique and convenient experience, unlike in a traditional office setting. These experiences, in turn, get shared as word-of-mouth and thereby uplift a unique brand identity among your competitors. This unique brand identity, in truth, can also be used as a marketing tool to attract potential clients and employees in the future.
One of the main ways a brand stands out with a unique identity is by improving interactions with its stakeholders. Technology does this almost seamlessly in a serviced office, as they are fully equipped with cutting-edge workspace technologies. Serviced offices use a series of simple to high-end facilities that can streamline visitors’ interactions with your brand conveniently. This includes facilities such as Wi-Fi and device-plug in the reception areas to updated technologies like wireless presentation technology, mobile platforms and smartboard in meeting rooms. These seamless interactions aided by technology help you deliver the right image of advancement and attitude that your brand maintains in the tech-savvy world.
If you’re looking to improve your brand identity by choosing the right serviced office in Dubai, get in touch with us at The Executive Centre. Our serviced offices are thoughtfully designed with sophisticated interiors and a critical focus on workspace productivity, allowing any business operation to succeed effortlessly.